Do you happen to know the three most important powerful words to have been said in American history? They are – life, liberty, and the pursuit of happiness and these words are mentioned in the U.S. Declaration of Independence. Feels inspiring and powerful, doesn’t it?
It has been acclaimed that this phrase is one of the most influential and impactful words put together in the English language, much beyond just American history.
The most powerful thing about a sentence is not just the way it is put but the way it creates an impact on the readers and listeners. One such powerful technique of communication is called ‘The rule of 3’
The rule of 3 and everything you should know about it
This technique or communication hack can be traced back to ancient Greece where they used a figure of speech of three words to convey a single idea. Even today, in colloquial English usage, we get to hear concepts like ‘third time’s a charm or ‘third time lucky’, which can be traced back to this origin.
It is scientifically proven that our brain is wired to remember sequences of three. Three is the minimum number of elements required to create a pattern and a very effective one. If you also recall some famous titles, your memory will toss on ‘The Three Musketeers’ or ‘Three wise men’, at the top of your head. Let’s not rule out ‘The 3 idiots’ from this!
Our brain has a limited space to create memories in a way that they are retained for a long time. In order to place an idea in the active memory, this communication technique has proven to be very useful.
