This is the ‘Win with Stories’ newsletter. It’s focused on helping founders, entrepreneurs and business owners. Every week I send an email with a business or life message wrapped in a short story. I also share one actionable tip to help you enhance your business storytelling skills.
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‘Khosla Ka Ghosla’ and an important business lesson.
Kishan Khurana from the movie ‘Khosla ka Ghosla’ is one of the most popular characters from Hindi cinema.
Boman Irani who played the character of an antagonist, made us both love and hate Khurana.
What made the character tick?
This is something I learnt from Irani’s interview in the docu-series ‘The Creative Indians’ that’s available on Netflix.
Irani says that it wasn’t his clothes or accent that made Khurana special. Those are the additional points.
What then, makes Irani’s portrayal of Khurana special?
Irani asks, “What did Khurana want? Money? Yes. Power? Yes. But what he most wanted is his son’s respect.”
That’s why he is jealous of a man he has cheated because his son is sitting next to him.
The same way in another scene he meets Khosla’s other son. He goes, “Kya baat hai sir, do-do bete? Ek chashme wala – ek ghussewala.”
Khurana’s admiration towards Khosla is clear.
Irani’s point is that the character’s needs and wants may not be clearly articulated by the way of dialogue.
But understanding of this intrinsic motivation is what made the character special.
Irani’s wants young actors to understand that. That it’s always about the people.
One communication tip for today:
What can we learn from Khurana and Irani?
I am not so sure about the character, but the actor can definitely teach founders and entrepreneurs a thing or two.
Understand the customer’s intrinsic motivation
Just like Irani, we need to understand what do our customers truly want even if they do not articulate it.
👉🏽Maybe they don’t want a cleaning product, they want convenience
👉🏽Maybe they don’t want a car, they want status
👉🏽Maybe they don’t want books, they want life-changing insights.
And I believe this can happen only when we spend enough time with customers and understand the unspoken desires.
That’s it from me today. Hope you found this newsletter useful 🙂
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