Business Storytelling 101 – Tips, Tricks & Techniques
Business storytelling – a phrase that has managed to leave many confused. How can a technical and tactical thing like business be combined with a creative concept such as storytelling? This very paradoxical nature of both concepts is actually the beauty and strength of business storytelling. In simple terms, business storytelling is the combination of […]
Why some brands behave like humans on social media?
What does Mumbai Police have to do with Game of Thrones? Or when did Zomato, which is just an inanimate brand, have to worry about pressure cookers and its whistles? And why did Burger King have to make an offer to McDonald’s on peace day? You maybe thinking, ’Sachin, this makes for interesting content on […]
What makes Shark Vineeta Singh a prolific public figure?
Vineeta Singh is a trailblazer, she is a superstar. If you haven’t heard of Vineeta already, then you probably aren’t watching enough television or OTT in India. She was one of the sharks and investors on Shark Tank India’s first season. She is the also the CEO of Sugar Cosmetics, which is a fast growing Indian cosmetics company. […]
How Did A Young Entrepreneur Deceive Super Smart Investors?
Elizabeth Holmes, the founder of Theranos, was all of 19 when she founded her healthcare diagnostics company. The company’s machine, Edison, was going to revolutionize the healthcare industry. Theranos claimed that they could run over 200 tests with a single drop of blood. Goodbye, painful needles! But as of May 2022, Elizabeth Holmes is awaiting sentencing […]
Storytelling For Success: Lessons From Airbnb’s Journey
Those were early days of 2014, I had made up my mind to quit my job and travel the world. But the question was, how to fund the trip? There were many options on the table, including crowdfunding. But there was one option that could have helped me make a monthly income. My mother and […]
Is Moving To A Small City Worth it?
You maybe thinking, ’Sachin, this makes for interesting content on social media.’ And that’s right.But the reason I decided to write this blog is to understand why this kind of content or marketing works for brands on social media. Also if there’s so content on social media.
Honest Vipassana Experience: Should You Go For A Course Or Not?
I remember the day my friend Kiara(name changed) came back to my home in Mumbai after her first Vipassana experience. She had taken a vow of silence for those ten days and had to adhere to a strict regimen of meditation. Up by 4, she’d go to bed after 9 pm. She had to meditate […]
Storytelling: Best Business Skill To Learn In 2022?
If you read my last blog post with an update of 2021, then you probably know that I ended the last year with my first ten-day Vipassana course. The silent meditation retreat taught me many things, and is potentially life-transforming. I will be sharing more about those ten days and what changes they brought into […]
2021: Ready, Steady, Slow
I still remember the day we arrived in the South Indian city of Mysore(I prefer calling it Mysuru) with nothing but our backpacks. Technically speaking, it took us a 90 minute flight from Mumbai to Bangalore and a three hour cab ride to get to the city. But the actual journey had been much longer. […]
Lessons In Storytelling From WeWork’s Adam Neumann.
Some of us have watched WeWork’s fall from grace with the interest of a voyeur. It is no longer the coolest startup on the planet. Only a couple of years ago, things were different. No meat and no poultry at parties, only fish. Cool people as community managers. All round party-like atmosphere. That’s how I […]
